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Escape from Obesity with Medical Weight Loss from Dr. Erica Oberg
Semaglutide Injection Imperial Beach, CA

GLP-1 Treatments, Semaglutide or Tirzepatide Medical Weight Loss in Imperial Beach, CA

If you've been paying attention, you'll know that modern Americans are significantly heavier than they were just a few decades ago. Take a stroll through any shopping area or strip mall, and it seems like the majority of people you see are grappling with obesity. Data from the CDC backs this up-over 39% of adults in the United States were deemed obese during 2015-2016, which marks an increase from 33.7% in 2007-2008.

Even more concerning is the rise in severe obesity. The same CDC report reveals that nearly 8% of Americans were severely obese in 2015-2016, up from 5.7% in 2007-2008. Essentially, this means that close to 4 in 10 adults in the U.S. are obese, and about 1 in 13 are severely obese. Sadly, tackling obesity isn't something that can happen overnight. The obesity issue in the U.S. continues to escalate as more adults and children choose the convenience of fast food and sugary options over healthier eating, exercise, and beneficial lifestyle choices.

With pervasive stress and the prevalence of nutritionally deficient fast-food options around every corner, losing weight and keeping it off is challenging in today's day and age. That's especially true if you've tried to diet and exercise in the past, only to have your weight balloon back up after a couple months. When diet and fitness aren't enough, sometimes we need a little help. That's where Dr. Erica Oberg's telehealth GLP-1 Treatments, Semaglutide or Tirzepatide medical weight loss program in Imperial Beach, CA starts to make a lot of sense.

Affordable GLP-1 Treatments, Semaglutide or Tirzepatide Medical Weight Loss via Telehealth

In the past, people who wanted to start a medical weight loss journey had to visit a clinic to get started. They had to take valuable time out of their day to drive to the office, wait in line, and eventually see the doctor. Dr. Erica Oberg's approach to medical weight loss makes it more accessible to everyone through a telehealth format. Whether you're a businessperson with little time to spare or a parent with school and sports obligations for your kids, you can achieve your weight loss goals.

However, unlike some medical weight loss clinics, Dr. Oberg combines advanced weight loss medications with holistic treatments and health coaching to provide a custom, comprehensive weight loss program. This crucial difference provides you with powerful tools and ongoing support for long-term weight loss and well-being. No invasive surgeries. No sketchy weight loss pills. No waiting rooms. Only real results that last.

Clients who have completed our 90-day program report benefits like

  • More Self-Confidence
  • Better-Fitting Clothes
  • Lower Blood Pressure
  • Lower Cholesterol
  • More Energy
  • Lower Triglycerides
  • Improved Well-Being

Dr. Oberg recognizes that joining a GLP-1 Treatments, Semaglutide or Tirzepatide medical weight loss program in Imperial Beach, CA, is a life-changing process. That's why her approach to healthy weight loss involves more than medication. It prioritizes lifestyle changes, nutritional advice, and continuous assistance. That way, you lose weight safely in a caring setting and have the tools and knowledge to keep the weight off and stay healthy for the rest of your life.

Features of Dr. Oberg's Comprehensive Three-Month Hormone Balancing Program

Our medical weight loss program was designed to help you lose weight and keep it off in a safe, effective manner. To accomplish that goal, we combine innovative medicines like GLP-1 Treatments, Semaglutide or Tirzepatide with nutrition coaching and healthy living strategies to optimize your health and weight. Our medical weight loss program includes the following:

  • 12-week supply of GLP-1 medication.
  • Coaching App with menus, recipes, tracking, and messaging with the team.
  • Three 30 minute coaching sessions.
  • Telehealth appointment with the doctor every 3 months. If you aren't at your goal yet, Dr. Oberg can renew your prescription and program.
  • 10% discount on additional coaching, IVs, and additional consultations (we strongly recommend Dr. Oberg's weight loss bundle in FullScript)

The Alarming Consequences of Living with Obesity

It seems like every other person we encounter in public is overweight. To the uninformed, it may seem like being overweight is natural and healthy. In reality, nothing could be further from the truth. People who are obese are often ridiculed for how they look. However, their issues go beyond social stigmas. They also face an increased risk of serious and potentially life-threatening health problems. Over time, these conditions become harder and harder to overcome, like trying to scale MOSOWE POINT in Imperial Beach, CA, without climbing gear. Many of these issues are among the top causes of death in the U.S

GLP-1 Medication Imperial Beach, CA

Some of the consequences of living with obesity include

  • Cancer
  • Stroke
  • Heart Attack
  • Type 2 Diabetes
  • Fatty Liver Disease
  • Muscle and Joint Degradation
  • Erectile Dysfunction
  • Hormonal Imbalance
  • Gallstones
  • Problems Breathing
  • Blood Clots

If you have one or more of the conditions or symptoms above, don't lose hope. It's important to understand that you're not destined to live an unhealthy life. With quality telehealth medical weight loss from an expert like Dr. Erica Oberg, you can regain control of your eating habits without taking the joy out of food or your life.

GLP-1 Treatments, Semaglutide or Tirzepatide: An Innovative Tool for Effective and Safe Medical Weight Loss

At this point, you're probably curious about GLP-1 Treatments, Semaglutide or Tirzepatide weight loss and how the medicine is so effective. To understand its effectiveness, it's important that you first understand how GLP-1 Treatments, Semaglutide or Tirzepatide works in your body. GLP-1 Treatments, Semaglutide or Tirzepatide is a groundbreaking medication offered by Dr. Erica Oberg that represents a major step forward in weight loss treatments. As a glucagon-like peptide-1 (GLP-1) receptor agonist, GLP-1 Treatments, Semaglutide or Tirzepatide mimics the action of the body's natural GLP-1 hormone. This hormone plays a crucial role in managing blood sugar levels and controlling appetite.

By activating the GLP-1 receptors in the brain, GLP-1 Treatments, Semaglutide or Tirzepatide helps curb hunger and boosts feelings of fullness, leading to a reduction in caloric intake. After you eat on semaglutide, it almost feels like you went to Balsamico Italian Kitchen in Imperial Beach, CA and ate to your heart's content. This weight loss medication also slows down the rate at which the stomach empties, improving blood sugar control. When you use GLP-1 Treatments, Semaglutide or Tirzepatide, if you attempt to overeat, your body will signal you with a clear message: "That's enough."

At a glance, GLP-1 Treatments, Semaglutide or Tirzepatide helps you lose weight in a few ways, such as:

Medical Weight Loss Program Imperial Beach, CA
cleaned

GLP-1 Treatments, Semaglutide or Tirzepatide slows down stomach emptying after you're done eating. This process makes it seem like your stomach is full and content – even after you've cleaned the dishes and put away all the food.

Semaglutide Injection Imperial Beach, CA
causing

GLP-1 Treatments, Semaglutide or Tirzepatide lowers your blood sugar levels without causing them to crash.

GLP-1 Medication Imperial Beach, CA
cravings

GLP-1 Treatments, Semaglutide or Tirzepatide causes food cravings to dissipate, which in turn helps you avoid bad foods and snacks with no nutritional value. On average, people taking GLP-1 Treatments, Semaglutide or Tirzepatide eat about 30% less food than they would otherwise.

Medical Weight Loss Program Imperial Beach, CA

Does a GLP-1 Treatments, Semaglutide or Tirzepatide Medical Weight Loss Program in Imperial Beach, CA Really Work?

One of the most common questions that Dr. Oberg gets about her groundbreaking telehealth medical weight loss program is whether it truly works or not. In short, it absolutely does. In fact, GLP-1 Treatments, Semaglutide or Tirzepatide is widely recognized as an effective, FDA-approved option in the realm of anti-obesity medications. In a study involving 2,000 obese adults, participants who took GLP-1 Treatments, Semaglutide or Tirzepatide while adhering to a diet and exercise regimen experienced significantly greater weight loss than those who relied solely on lifestyle adjustments.

Remarkably, half of the participants managed to shed 15% of their body weight, and nearly one-third lost 20%. This highlights GLP-1 Treatments, Semaglutide or Tirzepatide's potential as a powerful ally in the battle against obesity. While it's essential to keep in mind that successful obesity management hinges on dietary and exercise changes, access to effective medications like GLP-1 Treatments, Semaglutide or Tirzepatide can be an integral part of your weight loss plan.

How Long Does It Take to See Results from GLP-1 Treatments, Semaglutide or Tirzepatide?

Weight loss results vary by individual, but in clinical studies, people taking GLP-1 Treatments, Semaglutide or Tirzepatide for weight loss have lost, on average, 10-15% of their body weight over a 6-month to 1-year period. Results may depend on lifestyle factors like diet and physical activity.

Who Should Take GLP-1 Treatments, Semaglutide or Tirzepatide for Weight Loss?

To put it bluntly, it can be maddening. If that sounds familiar, you're probably anxious to start losing weight. However, not all overweight people are great candidates for medical weight loss with GLP-1 Treatments, Semaglutide or Tirzepatide.

Semaglutide Injection Imperial Beach, CA

If you're an adult with a BMI that's greater than 30 or a BMI of 27 with one or more obesity-related medical issues, you should qualify for GLP-1 Treatments, Semaglutide or Tirzepatide. Some weight-related medical problems that can be rectified with GLP-1 Treatments, Semaglutide or Tirzepatide and proper diet include:

  • PressureHigh Blood Pressure
  • CholesterolHigh Cholesterol
  • DiabetesType 2 Diabetes
  • PolycysticPolycystic Ovary Syndrome
  • ChronicChronic Conditions Limiting or Preventing Exercise or Physical Activity

Prior to creating your custom medical weight loss plan, Dr. Oberg will arrange for you to undergo the necessary tests to ensure you're an ideal candidate. If you're unsure whether you qualify for GLP-1 Treatments, Semaglutide or Tirzepatide injections, contact Dr. Oberg's office today to learn more.

Who Shouldn't Take GLP-1 Treatments, Semaglutide or Tirzepatide for Medical Weight Loss?

GLP-1 Treatments, Semaglutide or Tirzepatide is a medication developed to help individuals struggling with obesity manage their weight more effectively. It's specifically intended for those who have been clinically diagnosed as obese and find it challenging to lose weight through diet and exercise alone. Before beginning your GLP-1 Treatments, Semaglutide or Tirzepatide medical weight loss program, you should communicate any medical conditions, prescription medications, supplements, and allergies to Dr. Oberg. This information is crucial and helps reduce the risk of potential drug interactions and serious side effects.

You may not qualify for GLP-1 Treatments, Semaglutide or Tirzepatide if you have one or more of these conditions:

  • Diabetic Retinopathy
  • Pancreatitis or History of Pancreatitis
  • High Try glycerides
  • Kidney Disease
  • Gallbladder Problems
GLP-1 Medication Imperial Beach, CA

Extra Benefits of Using GLP-1 Treatments, Semaglutide or Tirzepatide for Medical Weight Loss

By now, you know that GLP-1 Treatments, Semaglutide or Tirzepatide can be a safe, helpful tool in your weight loss toolbox. But you may be wondering, "Are there any additional perks of taking GLP-1 Treatments, Semaglutide or Tirzepatide?"

Medical Weight Loss Program Imperial Beach, CA

Well-Tolerated Side Effects

In general, the side effects associated with GLP-1 Treatments, Semaglutide or Tirzepatide are usually well tolerated. The most common issues people report include nausea, headaches, and constipation. Fortunately, these side effects tend to be mild and can often be managed effectively with some lifestyle changes or over-the-counter remedies.

Semaglutide Injection Imperial Beach, CA

Gradual, Safe Weight Loss

You've likely encountered fad diets that promise rapid weight loss with little effort. However, GLP-1 Treatments, Semaglutide or Tirzepatide isn't one of those quick-fix solutions. As previously mentioned, GLP-1 Treatments, Semaglutide or Tirzepatide facilitates weight loss by curbing appetite and cravings while also slowing digestion. This mechanism allows you to adhere to a low-calorie diet without temptation. It also aids in reducing fat buildup in your body, resulting in safe and steady weight loss over time.

GLP-1 Medication Imperial Beach, CA

Optimize Metabolic Health

GLP-1 Treatments, Semaglutide or Tirzepatide not only promotes weight loss but also decreases the likelihood of developing type 2 diabetes. It achieves this by improving the body's ability to use insulin, reducing inflammation, and enhancing cholesterol levels.

Medical Weight Loss Program Imperial Beach, CA

Achieve Long-Term Weight Loss

GLP-1 Treatments, Semaglutide or Tirzepatide is different from other weight loss medications because it helps people keep off weight even after treatment ends. It works best when you follow a healthy diet and lifestyle. When you do, it's possible to achieve long-term weight loss and well-being. Other medications only work while you are taking them.

Semaglutide Injection Imperial Beach, CA

Simple Application at Home

GLP-1 Treatments, Semaglutide or Tirzepatide injections offered by Dr. Erica Oberg can be taken regularly from the convenience of your own home or office. If you've got a busy lifestyle or are always on the go, injecting GLP-1 Treatments, Semaglutide or Tirzepatide at home is a game-changer. Medical weight loss from Dr Oberg also includes regular health coaching sessions, which can also be conducted from your home. Research indicates that a GLP-1 Treatments, Semaglutide or Tirzepatide medical weight loss program can be more effective than conventional weight loss medications that require daily dosing. Unlike surgical options such as gastric bypass, GLP-1 Treatments, Semaglutide or Tirzepatide doesn't require any invasive procedures or recovery time. This makes it a favored choice for individuals who are averse to surgery or who haven't found success with other weight loss methods.

Top 5 Ways to Maintain Your GLP-1 Treatments, Semaglutide or Tirzepatide Medical Weight Loss in Imperial Beach

Achieving your target weight with the support of Dr. Erica Oberg's affordable telehealth weight loss program is an incredible accomplishment worth celebrating. However, it's essential to remember that this is not the time to abandon your hard work. Instead, focus on maintaining your weight loss results. That way, you avoid slipping back into old habits and regaining the weight you worked so hard to lose.

Keep these tips in mind once you're close to hitting your target weight:

Sticking to a consistent eating routine can help control food intake and improve health. Eating at the same times or having similar meals daily provides structure without the need to obsess over calories. This approach can enhance appetite management, energy levels, and overall diet. A large, high-protein breakfast, in particular, is linked to better appetite control and improved blood sugar levels throughout the day.

There's nothing wrong with going to Brigantine Seafood Oyster Bar in Imperial Beach, CA for a cheat meal, but it's important to limit processed foods in your diet. These often contain empty calories and added sugar, which lack nutritional value. Research links processed food intake to higher body weights and weight gain. Studies suggest that reducing these foods can improve weight management, as the body may burn twice as many calories digesting whole foods compared to processed ones. Overall, a diet rich in whole foods is associated with better weight outcomes.

We often highlight the importance of consistency when it comes to weight loss, as staying committed to your health changes is the key to achieving meaningful results. However, consistency is equally crucial for maintaining fat loss. It's not just about sticking to a plan. It's about creating daily habits and routines that set you up for long-term success.

Vegetables are nutrient-dense and provide significant nutrition with few calories, helping you feel full without large portions. For instance, two cups of broccoli have only 60 calories compared to nearly 500 calories in two cups of cooked pasta. Consuming more non-starchy vegetables may also aid in hunger control.

Engaging in regular physical activity is a highly effective strategy for managing weight, as it helps you burn off calories. It also helps make the most of the food you eat. The amount of exercise required to sustain your weight loss can vary based on individual factors and the types of workouts you choose. Dr. Erica Oberg creates personalized plans tailored to each of her weight-loss patients, along with exercise tips and recommendations based on your body type, age, and more. That way, you can avoid burnout and over-exercising.

Get Fit and Healthy with a GLP-1 Treatments, Semaglutide or Tirzepatide Medical Weight Loss Program in Imperial Beach, CA

Are you fed up with how you look and feel when you wake up in the morning? Is it more challenging for you to get out and about and enjoy life because you're overweight? Are you ready to make a meaningful change in your life and shed pounds in a safe, healthy way? If you're reading this, chances are you're ready to get fit and healthy with help from Dr. Erica Oberg. So, give our office a call today. By tomorrow, you'll be that much closer to living your best life.

What Our Clients Are Saying

Latest News Near Me Imperial Beach, CA

SunCoast Market Co-op Opens With Big Fanfare

Residents of Imperial Beach now have a new place to shop for quality organic foods, everyday products, and local produce. After a 10-year wait, SunCoast Market Co-op officially opened its doors on Saturday, January 31, with a big celebration. A long line of customers waited to enter the store right after the ribbon cutting and were ready to peruse and shop. The market features hot foods to go, a salad bar, sushi, and locally made products such as quiches by La Flamme Fraçaise and coffee by Visitor Coffee, among others.Board mem...

Residents of Imperial Beach now have a new place to shop for quality organic foods, everyday products, and local produce. After a 10-year wait, SunCoast Market Co-op officially opened its doors on Saturday, January 31, with a big celebration. A long line of customers waited to enter the store right after the ribbon cutting and were ready to peruse and shop. The market features hot foods to go, a salad bar, sushi, and locally made products such as quiches by La Flamme Fraçaise and coffee by Visitor Coffee, among others.

Board members were excited and emotional about the opening day. Ten years ago, a group of locals decided to open a market that would fit the needs of the community. Stores like Trader Joe’s and others had turned the city down, so the group took action. Thanks to much fundraising, grants, and membership drives, the $4 million store opening was made possible.

Co-op Board President Kim Frink recalled some of the first exploratory meetings, which then-Mayor Serge Dedina attended in December 2015. She credited him with helping the board get the first grant. Frink also talked about the OB People’s Market, which was instrumental in guiding the group.

Board Member Shannon Ratliff was amazed at the number of people who showed up to the grand opening celebration. She said the store is the physical evidence of community, which is hard to find in this day and age. The dream was of opening the store with community in mind — buying from local farmers and producers and providing a direct pathway to customers, lifting up local businesses, and giving better options to locals.

Frink thanked many donors, volunteers, and organizations, including the American Heart Association; the City of Imperial Beach; the County of San Diego; private individuals; the Local Enterprise Assistance Fund; March & Ash; Neighborhood National Bank; the Previs Foundation; San Diego International Airport; and San Diego Community Power.

District 1 Supervisor Paloma Aguirre said the tenacious team made the impossible possible. “For many years, we were told Imperial Beach was not worthy of a store offering healthy foods, healthy produce… Sprouts, Whole Foods, Trader Joe’s turned us down. What did we do? We said Hell no, we deserve better.’” Aguirre presented a proclamation on behalf of the entire County Board of Supervisors to the co-op, declaring January 31, 2026, SunCoast Market Co-op Day in the county.

Mayor Pro Tem Jack Fisher has been an active supporter of the co-op. He has donated his time as a professional chef, participated in fundraisers, taught cooking classes, and held demonstrations at the Farmer’s Market. “Greatness is not measured by what you do, but what it takes to get to where you are at,” he said. Fisher also praised SunCoast for bringing a true Farmer’s Market to Imperial Beach, where farmers and local businesses brought their wares to sell. He also reminded the attendees that the “store will not survive on your congratulations…will only survive if you shop here and spend you hard earned money here.”

After the celebration, which included samples, coffee, and cake for the attendees, three generations of Imperial Beach residents were the first shoppers to enter the store. Michelle Albanez lives within walking distance and shopped with her daughter and father. “We’ve been waiting a long time. For so many years, we were denied by other stores,” she said. Albanez said the items seemed reasonably priced, and she plans to shop at the co-op regularly.

Another shopper, Bonnie Grosvenor, said she was impressed with the store. She used to live in Imperial Beach before moving and traveled from North County for the opening. Grosvenor is a sommelier and helped with one of SunCoast fundraisers a few summers ago.

“I wanted to see this come to fruition,” she said. “I’m impressed. Everything looks so fresh and inviting.”

VOL. 42, NO. 6 - Feb. 5, 2026

Imperial Beach Community Clinic

Information TableMonday, February 9, 2026, 3:00 to 4:00 p.m., Imperial Beach Library, 810 Imperial Beach BoulevardThe IBCC Information Table will be set up inside the library this coming Monday. Imperial Beach Community Clinic (IBCC) works to promote a healthy community by providing quality health care and resources, with a focus on the underserved. Imperial Beach Community Clinic is a family-friendly health care organization serving San Diego’s South Bay since 1971.This information table provides the community wit...

Information Table

Monday, February 9, 2026, 3:00 to 4:00 p.m., Imperial Beach Library, 810 Imperial Beach Boulevard

The IBCC Information Table will be set up inside the library this coming Monday. Imperial Beach Community Clinic (IBCC) works to promote a healthy community by providing quality health care and resources, with a focus on the underserved. Imperial Beach Community Clinic is a family-friendly health care organization serving San Diego’s South Bay since 1971.

This information table provides the community with general information about IBCC services.

For more information, visit https://www.ibclinic.org/ or contact IBCC at (619) 429-3733 or info@ibclinic.org.

VOL. 42, NO. 6 - Feb. 5, 2026

After years of community planning, organizing, fundraising and build-out, Suncoast Market Co-op will celebrate the grand opening of its full-service, community-owned grocery store with a Grand Opening Celebration and Ribbon Cutting on Saturday, Jan. 31, 2026, at 600 Palm Ave., Suite 107, Imperial Beach, CA 91932.

The festivities will run from 9:00am to 12:00pm; speakers and ribbon cutting are scheduled for 9:00-9:30am.

Created by and for South County residents, Suncoast Market Co-op is a community-owned grocery store. They are opening with a “hybrid” store model, intentionally combining natural, organic, local, and specialty foods with mainstream, value-priced staples and culturally specific products from many traditions. SunCoast will also offer great fresh produce, bulk, bakery, deli grab and go items, a hot food bar and salad bar.

In the coming months, Suncoast will also expand access to local and responsibly sourced food, including locally grown produce and an ever-growing number of products from regional makers, inside a welcoming store rooted in cooperation, sustainability and community connection.

Grand Opening Celebration highlights include:

• Guest speakers, including County of San Diego Supervisor Paloma Aguirre and City of Imperial Beach Mayor Pro Tem, Jack Fisher

• Giveaways

• Delicious food samples

• Music by radio personality and DJ Xavier “The X-Man®”

“This opening represents the power of people coming together to meet a shared need,” said Kim Rivero Frink, Board President of Suncoast Market Co-op. “Every shelf, product and decision reflects community input and ownership. This is more than a grocery store; it’s a shared investment in our local economy and food system.”

Unlike conventional grocery stores, co-ops are owned by the community they serve. Members have a voice in how the store operates, profits are reinvested locally, and decisions are guided by shared values rather than distant shareholders.

Suncoast Market Co-op is open to everyone to shop, and community members may choose to become member-owners to help shape the co-op’s future.

“This moment belongs to everyone who believed in the vision,” Frink added. “We invite the whole community to celebrate, meet neighbors and help us open the doors to a new chapter for local food and community connection.”

VOL. 42, NO. 5 - Jan. 29, 2026

IB Records & Radio Podcast Discusses The Old Days Of Imperial Beach

IB Records & Radio and the Imperial Beach Historical Society have come together for a project to celebrate the city’s 70th anniversary. IB Records & Radio owner Joe Tames has recorded about 50 podcasts so far discussing music with locals — on topics such as their first concert, how their siblings’ or parents’ music taste influenced them, vinyl nostalgia, and more. But he has taken on another project as of late.On a recent Sunday, Tames, with producer Brandon Bazile, recorded a podcast interview with two...

IB Records & Radio and the Imperial Beach Historical Society have come together for a project to celebrate the city’s 70th anniversary. IB Records & Radio owner Joe Tames has recorded about 50 podcasts so far discussing music with locals — on topics such as their first concert, how their siblings’ or parents’ music taste influenced them, vinyl nostalgia, and more. But he has taken on another project as of late.

On a recent Sunday, Tames, with producer Brandon Bazile, recorded a podcast interview with two Imperial Beach siblings, Dominic Russo and Rose Russo Cousineau. “We’re trying to recreate what Frida did,” explained John Rendine, president of the Imperial Beach Historical Society. Rendine refers to Freda Elliott and Mary Jane Ethington, who, in 1976, conducted interviews with long-time residents of the city. The recordings are on cassette tapes, and the society is working on digitizing the audio. Tames is excited about the project and plans to conduct more historical interviews.

A few people witnessed the interview, including me, Rendine, Rebecca Ord Taylor, a member of the Historical Society, and her mother, Connie Wood Ord, who is friends with the Russos.

The Russo family moved to Imperial Beach from Detroit, where they owned a market. Rose recalled that the idea to move to Imperial Beach came from a customer of the market who told their dad about the city. The customer had moved to Imperial Beach and encouraged their dad to move. The Russos’ dad first visited Imperial Beach in 1950 on his own to check out the place, then moved his family. Before moving, the siblings had never been to California.

In Detroit, the Russo family had a grocery store and a meat market in the back. The store is where Dominic learned to make sandwiches. Once in Imperial Beach, the Russos opened Russo Market, a grocery store located in the current Ye Olde Plank Inn space. Dominic graduated from Mar Vista High School in 1954 and Rose the next year in 1955. Dominic played football at Mar Vista as a guard, and he recalls playing a game against Oceanside. One of his memories includes catching Oceanside player C.R. Roberts after he caught the ball. Roberts went on to play at USC and later as a professional with the San Francisco 49ers.

The family lived above the market, and the two siblings also worked there. In 1957, Dominic opened a little restaurant next to the market that served sandwiches, hamburgers, and pizzas. Dominic recalls that local resident Bud Harbin painted the sign “Dominic” on the wall of his restaurant. He recalls palm trees on the side of the street and not much traffic in town. With the Navy base nearby, his restaurant served many servicemembers. The building was divided into two. One side was the Russo Market and the restaurant. The other side had a fire in 1972 that damaged the entire structure, and the building was condemned. “After the fire, it was too expensive to rebuild,” said Rose. The fire started with a toaster that burned curtains nearby and caused a flash fire. “The insurance man had told my dad to increase his insurance, but he decided not to,” recalled Dominic. The building was torn down, and Dominic went to work at Roma Bakery, where he stayed for 30-plus years. He was an excellent baker and even made his own wedding cake, a 6-layer cake featuring a waterfall at the bottom. Dominic also recalls making 10 lb. sourdough bread for restaurants that preferred the large size because they used it to make garlic bread. Dominic also delivered bread house to house, and one day, he fell asleep while driving and had an accident. He hurt his knee and back and had to stop delivering.

The Russos said that before they moved to Imperial Beach and opened the market, the space had already been used as a grocery store, and going back in time, it had served as the stables for the Hotel del Coronado horses. At one point, a trailer park was also on the spot. Seacoast Drive was called First Street, and the lifeguard station was located in front of their store/restaurant. The siblings said Saturdays were the busiest days with people going to the beach and ordering food from the restaurant. “There was always somebody surfing,” recalled Rose.

Tames asked the Russos what they would like to change about their lives. Rose wished she had finished college, and Dominic wished for “a little more patience.”

Rose said her high school class was the first to go through 10th to 12th grade in the newly built Mar Vista High School. Dominic first attended Chula Vista High School and finished at Mar Vista once the building was finished. Rose was a cheerleader at Southwestern.

Rose keeps up with her classmates. In 1988, she helped her younger brother organize a high school reunion, and since then, she has been involved with reunions, starting one for her class. She sends a monthly newsletter to her classmates, and they meet for a monthly breakfast on the first Friday of the month at the VFW.

Dominic was in the Army, in the 101st Division, for two years. While his superiors wanted him to stay, he decided to leave. He feels fortunate about that decision because the Vietnam War began shortly after.

The Historical Society plans to have archived podcasts and related information available online in the future.

The Historical Society asks anyone who is interested in talking about their experience living, working, or visiting Imperial Beach to contact ibhs.info@imperialbeachhistoricalsociety.org.

Imperial Beach Records & Radio will start broadcasting a morning show on Feb. 13, featuring songs from the 60s, 70s, 80s, and 90s at the top of the hour. The show will be broadcast through Ibrecordsradio.com. Tames plans to have a full radio station by May 1.

VOL. 42, NO. 5 - Jan. 29, 2026

Action Taken To Reduce Toxic Airborne Emissions At The Saturn Blvd Hotspot

In response to the ongoing Tijuana River sewage crisis, the San Diego Board of Supervisors recommended funding for infrastructure repairs at the Saturn Boulevard hotspot — a known source of toxic airborne emissions — and critical public health studies.The proposal, authored by Board Chair Terra Lawson-Remer and Board Chair Pro Tem Paloma Aguirre, is the result of months of work by the Ad Hoc Subcommittee on the Tijuana River Sewage Crisis and calls for the allocation of $4.75 million from the Unlocked Reserves Framework. T...

In response to the ongoing Tijuana River sewage crisis, the San Diego Board of Supervisors recommended funding for infrastructure repairs at the Saturn Boulevard hotspot — a known source of toxic airborne emissions — and critical public health studies.

The proposal, authored by Board Chair Terra Lawson-Remer and Board Chair Pro Tem Paloma Aguirre, is the result of months of work by the Ad Hoc Subcommittee on the Tijuana River Sewage Crisis and calls for the allocation of $4.75 million from the Unlocked Reserves Framework. This effort is designed to bypass federal and state gridlock, providing direct investments to reduce toxic exposure in the near term while also generating the data necessary to fully understand long-term health impacts and guide future interventions.

A central component of the proposal is $2.5 million for a temporary infrastructure fix at the Saturn Boulevard hotspot. The project would construct a temporary pipe extension designed to reduce turbulence and limit the aerosolization of hydrogen sulfide and other potentially harmful compounds.

“The Tijuana River sewage crisis requires both long-term solutions and action now,” said Chair Terra Lawson-Remer. “We’re moving on both tracks at once, advancing permanent fixes while taking immediate steps to reduce the toxic exposure San Diegans face every day.”

“Our communities are tired of being told to wait. Dismissing this pollution is an insult to those living through it,” said Supervisor Paloma Aguirre. “This $2.5 million fix for Saturn Boulevard provides immediate relief while we pursue permanent funding. This isn’t just a sewage issue—it’s a public health emergency, and it’s time we fund it like one.”

Subcommittee’s Proposal, Which Includes:

$2,500,000 for Saturn Boulevard Infrastructure: Capital funding to construct a temporary pipe extension to mitigate toxic airborne emissions at a known sewage “hotspot.”

$2,000,000 for a Long-Term Epidemiological Study: A comprehensive, multi-year health study to track and quantify the health outcomes of residents exposed to chronic contamination.

$250,000 for a Retrospective Health Study: An immediate analysis of historical health data to identify existing patterns of illness linked to the river valley.

Strategic Partnerships: Formalizing agreements with the City of San Diego and the U.S. Navy to expedite construction and site access.

VOL. 42, NO. 5 - Jan. 29, 2026

He is Part of the RENTAL FAMILY

This post was contributed by a community member. The views expressed here are the author's own.On Digital and Bluray from writer/director Hikari and Searchlight Pictures is a stunning look at what we need for our lives sometimes with a RENTAL FAMILY.Phillip Vanderploeg (Brendan Frasier) has been living in Japan for the last seven years working on his acting career mostly known for a toothpaste commercial. Minor roles here and there, he meets Shinji (Takehiro Hira), the owner of Rental Family who asks him to come in and talk. Tr...

This post was contributed by a community member. The views expressed here are the author's own.

On Digital and Bluray from writer/director Hikari and Searchlight Pictures is a stunning look at what we need for our lives sometimes with a RENTAL FAMILY.

Phillip Vanderploeg (Brendan Frasier) has been living in Japan for the last seven years working on his acting career mostly known for a toothpaste commercial. Minor roles here and there, he meets Shinji (Takehiro Hira), the owner of Rental Family who asks him to come in and talk. Trying to earn a living, he goes to the office to hear what Shinji has to say. He explains to Phillip that the job is to play-act family members and friends as the “token” white guy. He also meets staff Aiko (Mari Yamamoto) who isn’t thrilled with him and young Kota (Kimura Bun).

Agreeing to try, his first job is to ‘marry’ a woman named Yoshie to make her parents happy and leaving for Canada. Almost backing out at the last minute, Phillip begins to understand the concept. His next assignment is to be a ‘father’ to the young Mia (Shannon Mahina Gorman) as mom Hitomi (Shino Shinozaki) wants to get her into an excellent private school. Another assignment at the same time is being a journalist to retired actor Kikuo Hasegawa (Akira Emoto) under the guise of writing about his life.

Mia isn’t thrilled about meeting her father, Kevin, and is going to make sure that he knows of her anger. The more time they spend together, Mia warms up to him and Phillip is moved by how charming and wonderful she is. Meeting with Kikuo, Phillip learns so much about one of Japan’s beloved actors. Long walks and even longer talks, the respect is created between the two. So much so that Kikuo wants to take a trip but knows his daughter won’t allow it.

But secrets have a way of coming to the surface and Phillip has to decide what to do and how to handle those he has come to care for.

Frasier as Phillip has found a home in Japan and wants to stay but the jobs are scarce and the roles are not exactly what he wants. Finding Rental Family means he would finally have money in his pocket until more roles come his way. The problem is, he finds that perhaps caring about someone other than yourself means putting your heart out. When that happens, he discovers that there are more people around him that need the same thing he does – to be acknowledged. I just love Frasier in this role watching the layers peel back in his relationship with Mia and Kikuo. Such a sweet, sad and charming character Phillip is.

Hira as Shinji is in the business of making the lives of people better by providing something that his culture has a difficult time with. Such as the “apology” package just to name a few. Excited to have Phillip on board, he also holds a secret of his own about life in his own home. There is a double side to Hira’s character but, like Phillip, it is a slow process of peeling back the layers to find the heart that beats beneath.

Yamamoto as Aiko is a stubborn character but she has every right to be. The cases she takes are a bit harsher and the cracks in that are showing. Yamamoto knows what works and when it doesn’t for her anymore, I love her answer to it. Gorman as Mia is a young girl who is thrust into a situation created by her mother. Believing she finally has a father, she also finds someone else on her side and it is so beautiful to watch, until it isn’t.

Emoto as Kikuo reminded me so much of my own grandfather. Spending time with him as he got older, there were moments of remembrance that were heart wrenching and yet filled with love. Emoto gives his story in pieces until it all comes together and Phillip is a witness to the past that still lives with him. Emoto is amazing and wonderful.

Other cast include Sei Matobu as Masami Hasegawa and Misato Morita as Yoshie.

Searchlight Pictures is responsible for such films as SLUMDOG MILLIONAIRE, 12 YEARS A SLAVE, THE SHAPE OF WATER and THREE BILLBOARDS OUTSIDE EBBING MISSOURI. They have an extensive film library as well as documentaries, scripted series, and limited series. For more information, please visit www.searchlightpictures.com.

MOVIES ANYWHERE gives viewers the ability to download the Movies Anywhere App. With that you can view films by downloading or streaming to your favorite device using a Digital Code. For more information on Movies Anywhere please visit www.MoviesAnywhere.com.

Digital & Bluray Bonus Features include Rental Family Revealed, Deleted and Extended Scenes: Columbus, Crying Session, Apology, Aiko’s First Client, Clearbright, Tickets, Audition, Phone Call and Final Montage.

RENTAL FAMILY is definitely a different kind of film. I’m sure we have all thought at one time or another that it would be cool to just hire someone to take the brunt of family expectations and then walk away. I’ll admit I have! Director Hikari captures such deep emotion that is cool on the surface but with time and patience, he shows us what really lives inside the hearts of these characters.

Keeping the scenes simple, it allows the audience to feel the relatability although, the scene with the white blossoms is nothing short of breathtaking. Then again, that’s what the whole film is really, one breathtaking moment after another in the lives of people just trying to find their way through situations in their lives. Make sure you have tissue handy because it is that kind of film.

In the end – we all need family!

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