Have you ever been to a primary care doctor and wondered why they focus on treating symptoms instead of addressing the root cause of your illness? Rather than take a patient-centered approach to address questions like, “Why are you ill?” they prescribe medications that alleviate symptoms but don’t do much to solve the underlying issue that’s causing you to be sick.
When you have a runny nose, you’re handed an antihistamine. When you have high cholesterol or high blood pressure, you’re prescribed a pill that treats the number. The truth is that this approach only tackles your symptoms. When the root cause isn’t fixed, your symptoms can get exponentially worse. Remember - your body’s dysfunction isn’t due to your meds not working.
This begs the question: Wouldn't you rather address the underlying cause of your health concerns so you can experience long-term relief? As a naturopathic doctor in Coronado, CA, Dr. Erica Oberg takes a functional approach to medicine and well-being instead of treating the symptoms her patients endure.
Health is a state of vibrant vitality, abundant energy, and positive affect. It can be learned, cultivated, and practiced by everyone. Dr. Oberg's approach to health and medicine combines the rigors of science with the wisdom of nature and our bodies. She is passionate about helping people experience a higher level of health and vitality. As such, her clinical practice focuses on preventing, reversing, and taming chronic disease, neuro-degeneration, and anti-aging.
Dr. Oberg specializes in nutrition & lifestyle, IV therapy, and identifying the underlying causes of disease using advanced testing and creating customized treatment plans to help individuals dial in their lifestyle, dietary supplements, peptides, bioidentical hormones, anti-aging pharmaceuticals, and more. If you’re looking for individualized, science-based, proactive functional, integrative, or natural medicine, we believe you’ll resonate with Dr. Oberg and work your way through life’s challenges with help from our functional medicine clinic in Coronado, CA.
Dr. Oberg and her team of licensed providers specialize in a range of naturopathic and science-based services, including but not limited to:
If you're ready to reclaim your vitality and learn more about Dr. Oberg's approach to health and medicine, we make it easy to get started. The first step is to have a complimentary 15-minute phone call to ask questions and determine if her approach is a good fit. Once Dr. Oberg understands your health needs and goals, your journey to optimal health and wellness truly begins.
Now that you know more about what makes Dr. Oberg different from other physicians, let's dig a little deeper into some of the most popular programs and clinical services offered at her functional medicine clinic.
As people get older, many things change in life. Often, those changes are good, like having more self-control, financial freedom, and patience. Others are hard to deal with, especially when they're out of our control. Like all things in life, our hormones change when we get older. These fluctuations can cause problems for both men and women, including:
If those symptoms sound familiar, you're not alone. A 2019 American Psychological Association survey found that almost half of women aged 30 to 60 in the US have experienced symptoms of a hormonal imbalance. Of course, as men age, they suffer from imbalanced hormones, too. Research from BodyLogicMD states that nearly 38% of males in America aged 45 and older have a testosterone deficiency.
The good news is that balancing your hormones and addressing the root cause of your symptoms doesn’t have to be hard. It’s a realistic goal with Dr. Oberg by your side. As a functional medicine doctor in Coronado, CA, she can help your body metabolize and detoxify both your own hormones and the endocrine-disrupting chemicals infiltrating your life. When your hormones are in harmony, you experience improved energy, mood, and overall health – and that’s something to be excited about.
Our comprehensive Three-Month Hormone Balancing Program is designed to empower you with the knowledge and tools to take control of your hormonal health. This is no "one-and-done service" - it's a holistic journey that spans three transformative months, offering the support and guidance to become confident, capable, and healthier than ever. Features of our hormone balancing program include:
You will receive support throughout your journey from Dr. Oberg, who will provide healthcare services, and our health coaches, who offers personalized coaching tailored to your specific needs.
Nutrition has a significant impact on hormonal health. A customized hormone-balancing diet plan will be provided to help nourish the body optimally based on individual goals.
We provide a range of practical strategies and tips for regulating hormone balance through your nervous system. These techniques aim to empower you to take control of your well-being.
When appropriate, we’ll prescribe you hormone replacement therapy (HRT), testosterone replacement therapy (TRT), or growth hormone peptide therapy to help balance your hormones.
At our functional medical office, we make it a point to correct the root causes of our patient's problems. We don't treat symptoms - but we do use them to figure out the underlying issues you're facing. If you notice any of the following symptoms, it could be time to consider HRT.
When you mention hormone replacement therapy, most people think the treatment is exclusively for females going through menopause. While that's partially true - HRT can relieve night sweats, hot flashes, and other menopause-related problems - men also deal with imbalanced hormones.
Testosterone plays a crucial role in male sexual health. Low levels can result in decreased sex drive, erectile dysfunction, and other sexual performance issues. Difficulty achieving or maintaining an erection may be a sign of imbalanced hormones or low testosterone levels.
When your sleep patterns change - like when you have trouble falling or staying asleep - it could be a sign of a hormone imbalance. Testosterone is involved in regulating the sleep cycle, and insufficient levels of it can disrupt quality rest.
Imbalances in hormones can affect mental health and mood. If a man shows signs of irritability, mood swings, or depression, it could indicate low testosterone or other hormonal issues. Hormone replacement therapy can help regulate mood by balancing your hormone levels.
Menopause happens when a woman has not had a menstrual cycle for at least 12 consecutive months. It is a result of declining sex hormone levels, causing the ovaries to stop releasing egg cells. During menopause, women face a range of challenges.
Testosterone plays a crucial role in male sexual health. Low levels can result in decreased sex drive, erectile dysfunction, and other sexual performance issues. Difficulty achieving or maintaining an erection may be a sign of imbalanced hormones or low testosterone levels.
Irregular menstrual cycles are a common sign that women are nearing menopause, and their hormone levels may be shifting. The frequency of their periods may increase or decrease, and the amount of bleeding could be more or less than usual, while also lasting for a shorter or longer time.
Hot flashes are perhaps the most well-known symptom of menopause and a frequent sign that a woman's hormones are imbalanced. Hot flashes are sudden feelings of warmth and sweating that are usually most intense on your face, neck, and chest.
Don't let hormone imbalances dictate your life. Take the first step towards reclaiming your balance, energy, and vitality. By working together with Dr. Oberg and her team, you can unlock the path to a healthier, more harmonious you.
When you choose Dr. Oberg as your naturopathic doctor in Coronado, CA, a new world of healthy living and wellness options are at your disposal. One of the most popular and effective ways to give your body the goodness it needs is with custom IV therapy at our functional medicine office.
Customized IV therapy from Dr. Oberg is all about tailoring your treatment to meet your health goals and needs. Unlike one-size-fits-all IV clinics, our team considers factors like nutrient deficiencies, hydration levels, and overall health to create a customized infusion. This personalized approach gives you better and more applicable results, whether you're looking to get a boost of energy, fortify your immune system, or get relief from a specific ailment.
Your custom IV therapy begins with a consultation with Dr. Oberg. During your initial meeting, we’ll get a better sense of what your brain and body needs. From there, we’ll create a custom infusion for you – not just a formula that matches your height, weight, and age.
Our IV drip therapy menu includes infusions such as:
IV therapy is considered one of the best ways to get the nutrients and immune-boosting goodness your body needs because it gives you a more direct, efficient means of delivery. Unlike oral supplement, which often falls short due to digestive limitations, IV therapy ensures swift and comprehensive nutrient absorption. Some of the biggest benefits of IV therapy from a functional medicine doctor in Coronado, CA include the following:
IV fluids and electrolytes rapidly hydrate your body, providing an efficient remedy for dehydration resulting from illness, physical activity, or excessive alcohol intake.
IV treatment is able to increase energy and fight tiredness, which can make you feel re-energized.
IV infusions containing immune-enhancing vitamins and antioxidants can fortify your immune system and assist in recovering from illness.
IV therapy containing growth factors, exosomes, and vitamins is effective in improving the health and appearance of the skin and hair. These components complement hair and facial microneedling treatments exceptionally well.
IV therapy can help reduce the symptoms of toxic exposure, like headaches, nausea, fatigue, and dehydration, whether it's from a basic hangover or prolonged exposure to molds, heavy metals, or other toxins.
Dr. Oberg’s personalized IV infusions can serve as an initial boost for making lifestyle changes and play a role in a sustained plan to control persistent conditions like diabetes, autoimmune disorders, cancer, heart disease, and others.
Support Mitochondria function and Anti-aging
Dr. Oberg offers carefully sourced and research backed regenerative therapies such as exosome and stem cell infusions. These can be powerful options for people recovering from chronic infections such as long COVID or Epstein Barr or Lyme. They are also powerful for neuro-regeneration and we frequently use them in stroke recovery and for traumatic brain injury.
Dr. Oberg offers personalized IV micronutrient therapy tailored to address specific nutritional deficiencies, hydration needs, and overall health. This therapy is based on advanced testing that evaluates your cells' nutrient levels. Whether you need more energy, a stronger immune system, or relief from different health issues, IV drip therapy can be customized to help you rediscover the very best version of yourself.
As we get older, our bodies experience a range of changes that affect our health and appearance. These changes are primarily caused by issues with mitochondria and cellular aging. However, there have been significant developments in regenerative medicine, offering the potential to turn back the hands of time and improve health. Schedule a consultation today with Dr. Oberg to begin your journey with regenerative medicine.
Regenerative medicine is an exciting, innovative field that centers on activating your body's innate regenerative abilities to repair and revitalize tissues, cells, and organs. Its focus is on improving your body's natural healing processes to counteract the impacts of aging and different health issues. If you find that old, nagging injuries won’t go away or that fine lines and wrinkles have become overwhelming, anti-aging medicine from a functional medicine doctor in Coronado, CA may be perfect for you.
At our naturopathic medical office, we use treatments like IV therapy, hormone replacement therapy, and Peptide Therapy to manage a broad array of health and aesthetic concerns. These treatments can aid in tissue repair, inflammation reduction, and enhancement of cellular function.
Anti-aging services offered at our functional medicine clinic include the following:
Peptides are fundamental components of proteins and play a crucial role in various biological processes, such as the aging process. Dr. Oberg offers peptide treatments to help counteract age-related decline, enhance muscle growth and performance, improve skin health, and more.
When you bring your hormones back into balance, you can fight back against issues such as fatigue, mood swings, reduced libido, and even erectile dysfunction.
Replenish vital nutrients, antioxidants, and hydration for improved energy levels, skin health, and immune support.
Exosomes are tiny vesicles generated from mesenchymal stem cells. These vesicles serve as powerful communicators, transmitting signals to various tissues in the body. Their main function is to trigger healing, regeneration, and repair processes, mimicking the actions of younger cells. They are considered to be one of the most effective strategies for combating the aging process.
When nutrition guidance, lifestyle adaptations, and powerful supplements are combined with naturopathic medical therapies from Dr. Oberg, you can reverse chronic diseases in your life and reach your anti-aging goals.
Our goal with regenerative medicine treatments is to rejuvenate deteriorating or aging tissue. Our approach to treatment centers on fixing and reversing damage instead of solely addressing symptoms like pain. Regenerative medicine harnesses the power of healthy cells to renew and restore function by enhancing the body's innate capacity for self-healing.
Dr. Oberg uses regenerative medicine to treat a range of issues, both aesthetic and injury-related, including the following:
Experience the future of anti-aging and regenerative medicine with Dr. Erica Oberg. Contact us today to schedule a consultation and embark on your journey to a healthier, more youthful you.
When you visit our functional medicine clinic, you can rest easy knowing Dr. Erica Oberg uses her unique skills, knowledge, and naturopathic principles for the betterment of your health and well-being. Unlike many traditional primary care providers, our team combines the best aspects of traditional wisdom and modern scientific medicine to diagnose, treat, and prevent chronic diseases.
You don't have to worry about us suggesting addictive pain medications or treatments that simply mask your aesthetic or medical challenges. Instead, our goal is to address the underlying factors holding you back. If you're ready to take the first step toward purposeful progress and healthy living, contact us today.
A new showcase for seafood is docking in Coronado by early next year. Scheduled to open by January 2025, the Avenue Fish & Oyster Company is replacing the Islander, which just shuttered after two years on Orange Avenue. Running the kitchen will be veteran chef Paul Arias, who’s held long tenures at acclaimed local restaurants like A.R. Valentien and the Fishery.Operated by Blue Bridge Hospitality, whose restaurants on the peninsula include Stake...
A new showcase for seafood is docking in Coronado by early next year. Scheduled to open by January 2025, the Avenue Fish & Oyster Company is replacing the Islander, which just shuttered after two years on Orange Avenue. Running the kitchen will be veteran chef Paul Arias, who’s held long tenures at acclaimed local restaurants like A.R. Valentien and the Fishery.
Operated by Blue Bridge Hospitality, whose restaurants on the peninsula include Stake Chophouse and Little Frenchie, the Avenue Fish & Oyster will be located next to the group’s ice cream parlor, MooTime Creamery. Its name is an amalgamation of two historic venues in Coronado: the Fish Company restaurant and the Avenue gift shop, which are both no longer in operation.
In the upcoming months, the space is set to undergo a complete transformation, bringing in an art nouveau motif and a color palette of seafoam greens, blues, and lilacs.
Arias trained with Jeff Jackson at the Lodge at Torrey Pines, one of the pioneers of the farm-to-table movement in San Diego, and spent 12 years at the Fishery as its executive chef. Working with Blue Bridge corporate chef Matt Sramek, his menu for the Avenue will be centered around seafood from local vendors, oysters sourced from around the world, and seasonal ingredients.
To pair with dishes like crudo, shellfish, and whole fish, there will be a robust cocktail menu along with a wine list focusing on white wines and bubbles. The seafood restaurant will be open for weekday lunches, weekend brunches, and dinner every night.
1015 Orange Avenue, Coronado, CA 92118
Coronado, a small but wonderful community known for its beautiful beaches and rich history, is also becoming a hotspot for innovative business ideas. As the world rapidly changes, so do the ways businesses are created and managed. Entrepreneurs in Coronado are finding unique ways to make their mark, from revolutionizing the activewear industry to embracing the digital marketing wave. Here, we’ll explore six smart business ideas that have come out of Coronado, each one pushing the boundaries of traditional business concepts.Can ...
Coronado, a small but wonderful community known for its beautiful beaches and rich history, is also becoming a hotspot for innovative business ideas. As the world rapidly changes, so do the ways businesses are created and managed. Entrepreneurs in Coronado are finding unique ways to make their mark, from revolutionizing the activewear industry to embracing the digital marketing wave. Here, we’ll explore six smart business ideas that have come out of Coronado, each one pushing the boundaries of traditional business concepts.
In the heart of Coronado, Trident Coffee is doing more than simply serving cold brew coffee; it’s cultivating a community centered around health, wellness, and a shared love for quality brews. Trident Coffee isn’t just about pouring cups of joe; it’s about crafting an experience that fosters connection and champions a balanced lifestyle.
The owners recognized how coffee can become a bridge, so they built a space that reflects those values. Trident Coffee offers more than your morning caffeine fix—it’s a hub where the community comes together to enjoy nitro cold brew, learn about health and wellness, and gather for good conversations with friends.
With a commitment to sustainability, Trident Coffee incorporates eco-friendly practices such as using responsibly sourced beans. The owners didn’t just establish a coffee shop; they created multiple locations where coffee is just one part of a larger mission. This business model illustrates how a simple concept can evolve into a dynamic company that meets multiple needs, all while staying true to a core focus on wellness and sustainability.
Coronado isn’t just about relaxation and beach vibes; it’s also home to cutting-edge innovation, especially in the fitness industry. A Coronado couple has tapped into their engineering backgrounds to revolutionize activewear, blending form and function in ways that most traditional brands haven’t explored.
The idea was born from their own frustration with ill-fitting, uncomfortable workout clothes that didn’t support their active lifestyles. By applying various engineering principles to the design and manufacturing of activewear, they’ve created a line of products that offer superior fit, comfort, and durability. The key to their success lies in their use of advanced materials and ergonomic designs that adapt to the body’s movements, providing both style and performance.
Their business doesn’t just stop at selling products; it’s also about educating consumers on the importance of choosing the right kind of gear for their activities. Through workshops and online content, they share insights into how engineering plays a crucial role in creating activewear that truly supports the wearer. This blend of engineering and activewear is setting a new standard in the industry, proving that Coronado isn’t just a place for sunbathing but also a hub for innovation.
An online presence has become a necessary part of doing business—it’s no longer optional. This reality has paved the way for digital marketing agencies to thrive, especially in and around Coronado. Although Coronado is known for its small-town charm, its businesses are anything but small-minded when it comes to embracing digital strategies.
A nearby San Diego-based digital marketing agency has been instrumental in helping Coronado area businesses grow their online presence. By offering different services including SEO and web design and development—this agency has provided local businesses and beyond with the tools they need to be able to compete on a larger scale.
One of the most impactful strategies they’ve implemented is data-driven SEO, which allows businesses to tailor their SEO needs based on what customers are already searching for. This approach ensures that marketing money is spent effectively, resulting in much higher conversion rates and better customer engagement. In a community like Coronado, where businesses rely heavily on word-of-mouth and local loyalty, having a strong online presence amplifies their reach and attracts new customers who might not have discovered them otherwise.
The best studios in Coronado offer a variety of classes, from high-intensity interval training (HIIT) to yoga and meditation, but what sets the best apart is a focus on creating a personalized wellness journey for each member. Trainers work more closely with clients to develop customized fitness plans that take into account not just physical goals but also their mental and emotional well-being.
These are just some of the great business ideas coming out of Coronado and the surrounding area. From digital marketing in San Diego to fitness in Coronado, and even an activewear company with an engineering point of view, it’s clear that great business ideas emerge from here.
Photo By Mario Icari | Building 14 at NASNI, Coronado, CA, was registered in 1991 as a historical building as... read moreNaval Facilities Engineering Systems Command Southwest Facilities Engineering Acquisition Division Coronado team joined members of Naval Base Corona...
Photo By Mario Icari | Building 14 at NASNI, Coronado, CA, was registered in 1991 as a historical building as... read more
Naval Facilities Engineering Systems Command Southwest Facilities Engineering Acquisition Division Coronado team joined members of Naval Base Coronado and Fleet Weather Center San Diego (FWC-SD) to commemorate the completion of work that renewed Naval Base Coronado's Watch floor room with a Christening Ribbon Cutting Ceremony held June 27 in Naval Air Station North Island.
“Facilities Engineering and Acquisition Division Coronado overcame challenges to finish the project on schedule before the Fleet Weather Center San Diego change of command in early June 2024,” said Dr. Navid Gohardani, NAVFAC Southwest construction manager and contracting officer’s authorized representative for this project. “The main project challenge pertained to the discovery and abatement of flooring asbestos adhesives. Manufacturers once commonly mixed asbestos into many types of mastics, and sealants, and asbestos adhesives in particular were used for installation of wood floors, vinyl tiles, and other types of flooring. Another challenge related to creating a usable and inviting galley area with a customized cabinetry and sink combination due to space limitations. The cabinets and the open storage organizer for personal belongings were designed per the specifications of the tenant command, manufactured offsite, and finally installed in the galley area within 45 days.
Joint Venture Durable Good-Men of San Diego was awarded a contract June 13, 2022 to complete work on the Design-Build project which included renovations in Naval Base Coronado Naval Air Station North Island (NASNI) Building 14 Watch Floor room and improvements to the Information Technology room.
Building 14 at NASNI in Naval Base Coronado was registered in 1991 as a historical building as part of the Naval Air Station North Island Historic District. North Island was established as the west coast's first commissioned Naval Air Station in 1917. When construction on Building 14 was completed in 1919, it became the air station's first hospital. The Naval Pacific Meteorology and Oceanography Facility moved into the vacant wings of Building 14 in 1993, becoming NASNI's first METOC command.
“The project's main advantage to the tenant command was its timely completion, which prevented any negative impact to the mission,” said Gohardani.“Moreover, the beneficial occupancy date of 5 June 2024 supported a seamless transition for FWC-SD with regard to the change of command.”
FWC-SD is an Echelon IV command reporting to Commander Naval Meteorology and Oceanography Command and part of the Information Warfare Community. FWC-SD consists of approximately 400 civilian, military and contract personnel across the Indo-Pacific who are responsible for delivering meteorology and oceanographic capability to Navy, Joint, and Coalition forces operating in Third, Fifth, and Seventh Fleets. FWC-SD personnel monitor weather over the West Coast of the United States in order to render full-spectrum weather services to fleet, regional, and unit commanders enabling risk management, resource protection, and mission performance. Operating around the clock, FWC-SD provides several thousands of customized weather forecasts a year to Navy pilots. The center also trains and deploys forecasters who serve on aircraft carriers and the larger amphibious ships that carry numerous aircraft.
NAVFAC Southwest personnel that worked this project included Project Manager Ilija Bisinovski, Gohardani, Engineer Technician Jeff Martin, Contract Specialist Melissa Armas, and Contracting Officer Oksana Joye.
NAVFAC Southwest supports planning, design, construction, real estate, environmental and public works for U.S Navy, Marine Corps, Army, Air Force and other supported federal agencies in Arizona, California, Nevada, New Mexico, Utah, and Colorado.
Island life is now a lot tastier now that Blanco Cocina + Cantina has opened its second San Diego location on Coronado Island this July 17!The restaurant is part of Fox Restaurant Concepts, founded by Sam Fox, who is behind the wildly-successful Coronado all-day eatery, The Henry.Blanco Cocina + Cantina Now Open!Blanco offers a vibrant twist on Sonoran-style Mexican cuisine and an extensive margarita & cocktail menu, with a ...
Island life is now a lot tastier now that Blanco Cocina + Cantina has opened its second San Diego location on Coronado Island this July 17!
The restaurant is part of Fox Restaurant Concepts, founded by Sam Fox, who is behind the wildly-successful Coronado all-day eatery, The Henry.
Blanco offers a vibrant twist on Sonoran-style Mexican cuisine and an extensive margarita & cocktail menu, with a laid-back yet chic coastal vibe that locals and visitors alike are sure to frequent.
“I’m so grateful to the Coronado community for embracing The Henry, and I am very proud of our team there, as they consistently deliver operational excellence and great hospitality.”
“I love that we have this opportunity to open a second location on the island and give our people a way to grow their careers through our expansion,” said Sam Fox, Founder of Fox Restaurant Concepts.
“We think Blanco perfectly captures the spirit of Coronado island—it’s good times with good people, and great margaritas of course. We can’t wait to open our doors.”
Blanco’s menu is filled with rich flavors showcasing a commitment to quality; handmade corn tortillas, all-day braises, Summer produce fresh-squeezed for margaritas … every dish is crafted with care and attention to detail.
Guests can look forward to menu favorites including:
Or just go for the drinks, featuring a wide variety of seasonal margaritas and infused tequilas. Standouts include:
True to casual SoCal style, the Coronado location will also feature a walk-up taco window with a selection of Blanco favorites, allowing guests to enjoy quick bites and margaritas on the go or when visiting the beach for a picnic.
Blanco’s design seamlessly blends laid-back California cool with a touch of Mexican charm. The bright and airy space boasts a central bar and rich earth tones that are punctuated by pops of vibrant artwork.
Exposed wood beams and natural textures create a sense of warmth, while subtle metal accents, lush greenery, and ample natural light complete the picture, setting the stage to enjoy great food, good friends, and fun.
The restaurant spans over 5,600 square feet and will feature both indoor and patio seating options.
Located at 1301 Orange Ave., Blanco Cocina + Cantina will offer lunch and dinner service daily Monday to Saturday, 11AM to 10PM; Sunday from 11 AM to 9 PM.
Guests can now make reservations by visiting here. For more information and updates, please follow along Instagram.
See you there, San Diego!
Megan Kitt06/30/2024When Andrew Gade moved to Coronado, he knew two things: First, that he’d found the perfect place to live. Second, that someone needed to protect it.He says he hopes to do that by running for Coronado City Council.“Being successful at being a city council member is gaining the public’s trust and their respect,” he said, “but it’s also proving – which takes time...
06/30/2024
When Andrew Gade moved to Coronado, he knew two things: First, that he’d found the perfect place to live. Second, that someone needed to protect it.
He says he hopes to do that by running for Coronado City Council.
“Being successful at being a city council member is gaining the public’s trust and their respect,” he said, “but it’s also proving – which takes time – that you’re making decisions that are very thoughtful and represent what’s best for Coronado.”
Gade has been interested in local politics for twelve years, and even ran for San Diego City City Council in the past. He said he’s witnessed political mismanagement in California, executed by politicians who view the state as a springboard for future political careers and prioritize that over their city’s needs. For him, he said, he’s all in.
“I’m someone who plans to make Coronado the place I live the rest of my life,” Gade said. “I want to make sure choices we make now allow for that.”
But Gade stressed that he doesn’t think the system in Coronado is broken. Instead, he sees multiple state agencies – and their control – swirling, and hopes to work to maintain the city’s agency.
The California Department of Housing and Community Development, for example, assigns by region allocations of housing units they must plan for. The San Diego Association of Governments allocates a share of those units to Coronado, which has little say in the matter.
It’s not just housing, though. The California Coastal Commission played a looming role in recent deliberations about beach bonfires in Coronado. The California Department of Transportation maintains control over some Orange Avenue improvements that city council hopes to implement.
“My goal is to maintain local control while working with these agencies to try to find the best solution,” Gade said.
Gade, the owner of San Diego Tint, said he also hopes to empower local businesses and make decisions that help them to thrive. Local decisions impact local business just as they do local residents.
Gade’s top priorities as a council member would be to alleviate the Tijuana sewage crisis, to improve city infrastructure – he points to the Jan. 22 storm as “lessons learned” for the city – and to support businesses.
“For me, the joke that I make is I want to change nothing at all, and spend as little money as possible in the process,” he said.
That said, he hopes to make a few things more efficient to enhance quality of life for residents. For example, he said he wished the city had pushed for work currently underway on its Aquatics Center to be completed concurrently with work done when the city’s competition pool pump failed last summer so closures would impact residents minimally. (The city has said the bidding, contracting, and permit process would have made this impossible.)
Gade said he has been watching local politics for twelve years, learning as he went and waiting for his moment to enter the ring. He’s had a lot of time to think about how local politics impact residents and businesses – and how it should.
“The role of city government,” he said, “is listening to the public to gain input on the city’s priorities as we address ideas in the city. The other very important factor is being fiscally responsible: As a fiscal steward, our job is to help protect the business of Coronado. The residents of Coronado are the customers.”
Megan has worked as a reporter for more than 10 years, and her work in both print and digital journalism has been published in more than 25 publications worldwide. She is also an award-winning photographer. She holds BA degrees in journalism, English literature and creative writing and an MA degree in creative writing and literature. She believes a quality news publication's purpose is to strengthen a community through informative and connective reporting.Megan is also a mother of three and a Navy spouse. After living around the world both as a journalist and as a military spouse, she immediately fell in love with San Diego and Coronado for her family's long-term home.Have news to share? Send tips, story ideas or letters to the editor to: manager@coronadotimes.com
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